'Borat' make benefit glorious box office results
Sony's Will Ferrell comedy "Stranger Than Fiction" debuted as the best of the weekend's newcomers, placing fourth with $14.1 million. Ferrell plays a meek tax auditor suddenly able to hear the voice of a narrator (Emma Thompson) chronicling his life and impending death. While 20th Century Fox could crow about "Borat," the studio's Russell Crowe-Ridley Scott reunion "A Good Year" flopped, coming in at No. 10 with $3.8 million. "A Good Year" was a departure for the star and director of "Gladiator," a soft romance with Crowe as a London investment shark seduced by the laid-back life at a French vineyard he inherits.
The movie was generally panned by critics, and audiences were apparently not willing to accept broody actor Crowe in a romantic lead, said Bruce Snyder, head of distribution for 20th Century Fox. Audiences were willing to accept Cohen as Borat, the Kazakh TV journalist he originated on "Da Ali G Show," who jumps to the big screen in a mock documentary about his journey across America. Raucously funny and satiric, "Borat" was a surprise winner at the box office with a $26.5 million opening weekend, even though it played in only 837 theaters, fewer than one-fourth the number of cinemas for "The Santa Clause 3" and "Flushed Away."
Some box-office analysts had questioned whether 20th Century Fox missed the boat by launching "Borat" in so few theaters, saying the movie could have rung up millions more on opening weekend if it had opened in more theaters. But Snyder said the buzz from the movie's huge debut proved a great prelude to wider release in its second weekend, when it expanded to 2,566 theaters. "When a picture takes off like this, you can do it any way you want and you can't screw it up, quite honestly, when a picture becomes a part of the culture like this," he said.
Expanding nationwide after two weekends in limited release, Paramount Vantage's drama "Babel" was No. 6 with $5.65 million. With an ensemble cast including Brad Pitt and Cate Blanchett, "Babel" traces the global repercussions of a shooting in the African desert. Sarah Michelle Gellar's supernatural thriller "The Return" opened weakly with $4.8 million to come in at No. 8. Released by Focus Features, the movie was not screened beforehand for critics, generally a sign the distributor expects bad reviews. MGM's "Harsh Times," a gritty street drama starring Christian Bale and Freddy Rodriguez, also had a poor debut of $1.8 million, finishing out of the top 10.
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